Over the years industry is getting compelled by business needs to strategize and position brands in a very competitive environment. To cope up with new dimensions, it is the management of a company which leads the changes or adjustments forefront.
Managers in a company must be well versed with the market environment and to understand strategically they should be sound in theory too.
Hence, industry started demanding MBAs in sector specific specialization. Today it is an era of specialized MBA. General MBA or vanilla MBA is not in demand. More so both student and employer are benefited alike as gelling equation is faster work wise.