Medical representatives meet Doctors and solicit for their prescriptions on the Brands of Pharmaceutical Company. Perhaps Pharma industry is the exception where a marketer convinces a customer who is much more educated and knows the product better than seller. Since customer is Doctor so company man cannot be better than customer.
Naturally complete marketing in a Pharma company is based on relationship and persuasive fundamentals. This phenomenon keeps on changing as human beings at both ends that are seller & buyer can’t have everlasting relationship.
MBA in Pharmaceutical Marketing is the panacea to arm the marketer to be specialized in the field as that will help to carry weightage before customer. With professional degree in hand gives extra edge to look at industry in different way.