Management education is also termed as social behavioral science because whatever is being practiced in different markets needs to be understood and channelized in an organization.
Indian markets are heterogeneous. Here, Consumer behavior is different in regional markets, language changes even in a single market, dialect changes hence, aspirations of consumer is totally different from one market to another.
It is a maze to understand matrix of customer in such a volatile Indian market which is full of consumer spending power.
To read and understand ever changing patterns of Industry, to meet the growing demands of customers, front line and back end industries will continue to attract managers for building up infrastructure.